Privacy Policy

Last Update: 17 August 2025

This Privacy Policy describes how Digital Compass Group Ltd. (trading as LeadHaste) (“we,” “our,” or “us”) collects, uses, and shares your personal information when you visit or interact with our website leadhaste.com. We are committed to protecting your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR), UK GDPR, and the California Consumer Privacy Act (CCPA/CPRA).

1. Company Information

Legal Entity: Digital Compass Group Ltd.
Brand Name: LeadHaste
Registered Address: 18A Kazbek, Sofia, Bulgaria, 1618
Contact Email: hello@leadhaste.com
Website: leadhaste.com

2. Information We Collect

We may collect the following types of information:

Information you provide directly:
- Name, email address, and any other details submitted through forms on our website.

Information collected automatically:
- Data collected via Google Analytics, including IP addresses, browser type, device information, location (approximate), and browsing behavior.
- Tracking data from marketing platforms (Google Ads, Meta Ads, LinkedIn Ads) for advertising and remarketing purposes.

Information from third parties:
- We receive business contact details and anonymous website visitor data via RB2B, a B2B lead intelligence platform. This may include contact information (such as names, business emails, job titles, company names) and behavioral data (e.g., pages visited on our site), which help identify and engage potential customers. Services may involve both person-level and company-level identification based on the visitor’s IP location.

We do not collect sensitive personal data (such as health, financial, or biometric data).

3. How We Use Your Information

We use your information for:

- Analytics: Understanding how visitors interact with our site to improve functionality and performance.
- Marketing & Advertising: Serving relevant ads, remarketing, and tracking campaign performance.
- Fulfillment: Responding to your inquiries, providing requested information, and delivering our services.
- Lead generation and outreach via RB2B – We utilize data received from RB2B for identifying and reaching out to anonymous site visitors who match our ideal customer profiles. These visitors may be contacted by us or our marketing partners using the information collected through these technologies.

4. Legal Bases for Processing (GDPR)

We process your personal data based on:

- Consent – for analytics, advertising, and cookies.
- Legitimate Interests – for marketing to potential business customers.
- Contractual Necessity – when you request services from us.
- Legal Obligations – where applicable under law.

5. Sharing Your Data

We share your information with trusted third parties only when necessary for the purposes listed above:

- Analytics: Google Analytics
- Advertising & Remarketing: Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads
- Lead Generation: RB2B
- Payments: Stripe
- Hosting & Security: Webflow, Cloudflare
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We do not sell your personal information.

6. Data Storage & Security

Data is stored on Webflow and Cloudflare servers, which use industry-standard security measures.

We retain data for as long as required for business purposes or as specified by third-party tools (e.g., Google Analytics’ retention policies).

7. Your Rights

Depending on your location, you may have rights under GDPR, UK GDPR, or CCPA, including:
- Accessing the personal data we hold about you.
- Requesting corrections or deletion.
- Opting out of certain processing activities (e.g., targeted advertising).
- Requesting a copy of your data in a portable format.

To exercise these rights, email hello@leadhaste.com.

8. Cookies, Tracking and Consent

We use cookies and similar technologies to enhance user experience, analyze site performance, and support marketing efforts.

- A cookie banner will be displayed to obtain your consent where required.
- You can manage or disable cookies in your browser settings.
- We use cookies and similar technologies on our website to collect anonymous browsing behavior, including via third-party tools such as Google Analytics and marketing platforms.- We also use a tracking script provided by RB2B that may identify anonymous website visitors and associate their activity with business contact details. This script runs only after you provide consent via a cookie banner or consent management tool (e.g., CookieYes), ensuring compliance with GDPR, CCPA, and other applicable privacy laws.- For visitors requesting to opt out, you may do so via RB2B’s opt‑out portal at https://app.retention.com/optout.

9. Compliance and Your Responsibility

We rely on RB2B’s compliance measures as a data broker (registered in states such as California, Texas, Vermont, and Oregon), but the responsibility for ensuring that disclosures and operations align with relevant privacy laws remains ours. We regularly review and audit our tracking and data processing practices to maintain legal compliance and protect your privacy. RB2B provides compliance frameworks such as SOC 2 and CCPA alignment, but we continue to ensure responsible use and transparency of collected data.

10. International Data Transfers

If you are located outside the European Economic Area (EEA), your information may be transferred to and processed in countries that do not have the same data protection laws. We take steps to ensure appropriate safeguards are in place.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes via email (hello@leadhaste.com) and update the “Last updated” date at the top of this page.

12. Contact Us

If you have any questions about this Privacy Policy or how we process your data, contact us at:
Email: hello@leadhaste.com
Address: 18A Kazbek, Sofia, Bulgaria, 1618