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Answers to our most frequently asked questions
How does your lead generation actually work?
We generate leads through cold email outreach at scale, but with a high level of personalization. Think of it as amplifying what an SDR could do if they were operating at 10x capacity. Every email is uniquely tailored to each prospect, ensuring relevance.
We start by scraping and gathering data from LinkedIn, Google Maps, events, and custom databases. That data is then enriched and verified in Clay, where we also add personalizations before pushing it into Smartlead, our cold email automation tool.
Who is a good fit to work with you?
Companies with a clear ICP, TAM of 60k and more prospects, a proven offer, and capacity to close new deals. If those are missing, we will say so and point you to resources first.
When will I see replies or meetings?
Most clients see first positive replies within days of launch. We ramp sending volume gradually to protect deliverability and stay within sender rules.
Do you book meetings for us?
By default we hand you qualified replies and you book. If you want us to schedule, we offer meeting-booking as an add-on.
How do you protect our domain and deliverability?
We build reputation first, then scale. We use dedicated outreach domains separate from your primary brand, keep daily volume very low per inbox, and scale horizontally by adding new domains and inboxes in isolated workspaces with isolated IP infrastructure. Every new domain and inbox is warmed up slowly and only increased when metrics look healthy. We write for real replies, send at specific human times, and spam-proof every message, including a spam test before launch. SPF, DKIM, and DMARC are set and monitored on every domain. If you later move into high-volume promos, we adjust to bulk-sender rules, but for cold outreach we keep volume low and focus on engagement and reputation.
Is cold email legal?
Yes, when done correctly. In the US we follow CAN-SPAM (clear identification, physical address, and easy opt-out). In the EU and UK we rely on lawful bases like legitimate interests, follow PECR for B2B messages, and always honor opt-outs.
What is included in the retainer?
Everything needed to run cold email. We cover domains and inboxes, authentication and warmups, list building and enrichment, copy and testing, sending infrastructure, dashboards, and weekly reporting. You do not need to buy extra tools or set anything up. We handle it end to end.
How do you report progress?
You get live dashboards, weekly summaries, and instant notifications for positive replies. We share what is working, what we are testing next, and any tweaks we recommend.
Are the leads qualified?
Yes. Every lead goes through multiple checks:
- AI analysis of websites and profiles against your ICP
- Human review and your approval before launch
- Do-Not-Contact filtering against customers and disqualified lists
We also verify emails, remove risky addresses, and test small before we scale.